Strategy and Implementation
Growth Unlocked.
Build your moat. Get ahead. Stay ahead.
Ads, SEO, AEO, Email, Social, Analytics, Automation
Who I help
Growing companies that need a plan and someone to execute it
You get a growth plan built around new clients, help carrying it out, and an organization ready for the volume. Strong channels, numbers you can trust and a team that grows with you keep competitors out.
We are entering an era where a deep subject-matter expert with AI tools can have a big impact on a company.
5 to 100 employees
You are past the startup stage and growing. Marketing is you plus one or two people, or nobody. You need more than that team can cover.
A sales process after the lead
You have a sales process after the lead comes in. Your pipeline, your close rate and your capacity shape the plan, so we start there.
Retainer or project
Monthly retainer or a fixed-fee project. Either way you get a plan you can act on, and I stay involved while you act on it.
Services
Growth marketing, with consulting when you need it
Growth marketing is the core: I plan it and build it with you. As your company grows, I also advise on operations, AI and outsourcing.
Growth Marketing
Strategy and implementation
The channels that bring you qualified leads, and the numbers to prove which ones. SEO comes first: if you're not in Google, you're not in ChatGPT.
- Advertising, SEO, content, email, social, CRM and marketing automation
- Marketing performance reporting, analysis and audits
- Website messaging and positioning
- Marketing channel mix and testing new ideas
- Competitor benchmarking
Consulting
Advice and planning. Your team does the work.
Operations & Scaling
Sales, hiring and operations that hold up when lead volume goes up.
- Sales strategy and improvement
- Recruiting
- Operations excellence
- Planning for growth
AI & Agent Readiness
Find the work AI should do in your company and set it up, with a human in the loop.
- Process mapping, workflow design and prioritization
- Tool selection: build vs buy
- Training sessions and ideation
Outsourcing
Decide what you hire for, what you outsource and what you hand to AI.
- Hire vs outsource vs AI
- Vetting agencies
- Offshore: which skill sets to hire, how to hire, government and legal
- How and when to open a local office
How I work
Two ways to work with me
Pricing is a custom quote after a free intro call. You tell me where you are and where you want to be. I tell you the next five things I would do and what they cost.
Monthly retainer
Growth packages and implementation. A set scope of strategy, channel work and reporting each month, with a weekly meeting so you always know what I did and what comes next.
- Scope agreed in writing before the first month
- Billed monthly
- 30 days written notice to cancel
Project-based consultation
One defined deliverable: an audit, a plan, a channel launch, a hiring plan or an AI readiness project. You know the fee before we start.
- Defined scope and timeline
- Fixed fee quoted up front
- Milestones agreed before work starts
Cancellation and refund terms are in the Refund & Cancellation Policy.
Book an intro callBrands I've worked with
- Toyota
- Nestle
- L'Oreal
- Yamaha
- Boehringer Ingelheim
- TransUnion
- AIA
- Epson
- foodpanda
- Globe Telecom
- Rocket Internet
- Zalora
- RE/MAX
- Vision Express
- Salary.com
- Benco Dental
- Shegerian & Associates
- RMD Law
Testimonials
What clients say about my team
Public reviews from Spiralytics clients. I started the agency in 2013 and still run it.
“Spiralytics is the team you want... Consistency - Spiralytics sets a weekly meeting with you.”
Aria Miran
Partner, RMD Law“The absolute best online marketing team out there!!!”
Justin Shegerian
Trial Attorney, Shegerian Law & Associates“Their style is very technical and gives no BS data-driven insights.”
Nicolai Chiong
Marketing Manager, Manila Recruitment“With their expertise in digital advertising and data-driven insights, we've seen an impressive boost in our KPIs.”
Rio Mayuga
Head, Digital and Data, Ayala Malls“They've been nothing but helpful, insightful, and hands on from the beginning.”
Riezel Campos
Digital Acquisition Officer, RCBC Bankard Services Corporation“Spiralytics, Inc.'s SEO techniques are simply incredible.”
Gino Carteciano
SEO Supervisor, Globe
My journey
A Stanford engineer who ended up in digital marketing
My first career was operations: manufacturing and supply chain engineering, software and process optimization. At i2 Technologies that meant product management, software, a stint in Japan and sales. At Cypress Semiconductor it was manufacturing and supply chain. That work brought me to the Philippines.
In Manila I met the tech startup community and launched a financial comparison site, Raining Pesos. That is where I learned digital marketing the hard way: Read/Listen/Watch and then Test/Test/Test until results surfaced. Then I helped the Rocket Internet startup Zalora get off the ground.
In 2013 I started Spiralytics, which is alive and kicking today.
I've helped hundreds of companies reach their growth goals. I can do the same for yours.
Stanford University
MS, Manufacturing Systems Engineering
i2 Technologies
Product management, software, Japan, sales
Cypress Semiconductor
Manufacturing and supply chain
Raining Pesos
2009-2012
Zalora / Rocket Internet
2012-2013
Spiralytics
2013-present
Grow your Business
Contact
Tell me about your company
Send a few lines through the form: what you sell, how leads come in today and what you want more of. I read every message and reply myself, with a couple of times for a call.
Email
Mailing address
Cassells LLC
26787 Agoura Rd Ste E8 #4114
Calabasas, CA 91302Response time
I reply within one business day.